Tag Heuer Collaborated With Nintendo on a Super Mario Smartwatch

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TAG Heuer’s connected watches have been a staple in the luxury smartwatch market since their launch in 2015. That means now, five years in and a few updates later, it’s time to have fun. Nintendo fun.

This week, TAG announced it is beginning a long-term partnership with Nintendo—and that announcement came with a limited-edition watch drop, too: the TAG Heuer Connected Super Mario watch. A Mario-themed luxury smartwatch. Let it marinate.

The watches are hyper-limited—there’s only 2,000—and you can bet they’ll be hard to snag. Look out for them to go on sale July 15, 2021, at $2,150 a piece in select TAG Heuer boutiques and online.

Courtesy of TAG Heuer

This Connected watch has been made over to incorporate Mario-themed…well, everything. First, Mario is prominently featured on the digital face and he interacts with you (!!). Because Mario has never sat down a day in his life, he goes in on tracking your steps, too. As you hit daily movement goals, he’ll show off one of his signature abilities, like climbing the Goal Pole. He gets more animated the more you move. The gym was nice but Mario is your trainer now.

Because this is a TAG Connected watch, you also have full access to the TAG Heuer Sports app, which tracks whatever activity you want it to: running, swimming, walking—you name it. There’s also a TAG golf and a wellness app, so you can customize the tracking to whatever you’re into, however often you change it up.

tag heuer

Courtesy of TAG Heuer

Of course, Mario is more than just digital on this watch. He’s also built into the physical details. A statement Mario “M” is engraved into the strap buckles and on the side crown. “TAG Heuer x Super Mario Limited Edition” is engraved on the backside.

The watch face itself is all Mario, too, but subtly. There are Mario’s signature red and blue colors, his red cap, and other fun detailing all inspired by the man himself. You can also switch out the straps from a bright Mario red to a quieter black-on-red pick. Both ways are fun without sacrificing on TAG’s signature high-end, luxury feel. It’s a smartwatch you can wear to work and an ode to a video game you can hold close.

tag heuer

Courtesy of TAG Heuer

The TAG Heuer Connected x Super Mario Limited Edition

$2,150

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