Megan Brown had no idea how much Instagram would change her life when she started her fitness page. It was initially meant to reach a few local people and keep them in the loop with her progress. Now, the 24-year-old has almost 90,000 followers, has quit her job, and collaborates with some of the biggest fitness brands in the UK.
Originally from Cowbridge, Megan studied fashion marketing in Cardiff and took a part time role at Waitrose while studying. After graduating she upped her hours to full time while she worked on her next move. It was at this point her partner Lloyd, also a personal trainer, suggested she join the world of professional training as she enjoyed it so much.
She explained: “I started doing an online course, studying online, you can do it as quick or as slow as you want.
“With working full time, it took me a while because in my spare time, I’d often be at the gym, or, you know, out and about. So my online training qualification probably took me a year and a half.”
During this time she started her Instagram, which had a modest 581 followers as we entered lockdown on March 23, 2020. While working full-time as a key worker Megan decided to post videos to help people work out from home with minimal equipment.
“I think a lot of people at that time were looking for workouts to do at home because they had more free time. When the gyms were open and before Covid, not many people did their workouts because we didn’t need to. So I think people just enjoyed to see some home workouts that they could copy at home with no equipment.”
Megan’s following quickly started growing, and the demand for helpful content continued. Thankfully she had moved into a house with her boyfriend in Bridgend, as her house slowly became her own personal fitness space. She believes the shortage of gym equipment during lockdown was what made her tutorials so popular, as they were mostly bodyweight or banded exercises. Megan explained it was a rewarding but busy year.
She said: “It was stressful to try and balance two jobs, and especially when you’re trying to grow a business.”
Large fitness brands such as Gymshark, Myprotein and Ryderwear began messaging her to work together on Instagram.
“When Gymshark emailed me I thought it was fake. Like, seriously? Yeah, it’s just, honestly a dream come true to work with your favourite gym brands.”
In September, once she had completed her qualification, Megan launched her own app for online coaching. Gyms had reopened but her clients were a mix of gym based and home workouts, keeping the spirit of her lockdown content alive.
“I’d say half of my clients work out at home, and they prefer it, or they don’t have the time perhaps to get into a gym and they’d rather do it at home.”
Megan describes having her own anxieties about the gym which she now sees in some clients. She said: “I was very self conscious, I just had low confidence. When I went to the gym, it was the same as a gym anxiety. I didn’t want to go on my own, I didn’t want to wear a sports bra and shorts, I would sort of cover up a little bit. My boyfriend is also a qualified personal trainer, so having him there he was my comfort blanket. He taught me a lot.”
Through her coaching she has been able to give other women the confidence boost to try getting fit and into the gym. Thanks to her high social media following, Megan was able to hand in her notice last week and finally take her personal training business full-time.
“It feels amazing and it feels really nice to be able to do I want to do, what I’m passionate about, and know that I’m actually helping people at the same time. It’s just a really rewarding job.”
Megan is now looking forward to putting all her energy into her business MegMaeFit, and hopes to one day launch her own workout accessories line to continue encouraging women to get involved with fitness.