Second House of Sport to Launch by Dick’s Sporting Goods


The nation’s largest sporting goods retailer will open a second location of its new, experiential store concept, Dick’s House of Sport tomorrow.

This new store will be situated at West Town Mall in Knoxville, Tennessee and in addition to this opening, Dick’s will open three Warehouse Sale stores, two newly redesigned Golf Galaxy locations, a relocated Dick’s Sporting Goods store and more in-store soccer shops this month.

Presenting a similar theme to its original House of Sport location, that is positioned in Victor, New York, the upcoming Knoxville site will offer multi-sport experiences inside and outside the store, an elevated level of customer service and enhanced technology for ease of connection with the brand.

It will feature a 24,000sq ft outdoor turf field and running track, a rock-climbing wall, a tech-enhanced batting cage and golf hitting bays, a putting green, a “House of Cleats” that will seasonally rotate product, a health and wellness destination, and a service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes.

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