AFL club the Western Bulldogs have agreed a partnership with Australia’s largest cryptocurrency exchange, CoinSpot – the first sponsorship agreement between a major Australian sports team and the cryptocurrency industry.
Under the agreement CoinSpot’s logo will feature prominently on the back of the Bulldogs’ AFL jersey and on the club’s media backdrop for the remainder of the 2021 season.
The deal includes an option to extend the partnership.
Established in 2013, CoinSpot has over one million Australian users, making it the largest platform to buy Bitcoin and other cryptocurrencies in Australia.
Announcing the sponsorship, Bulldogs Chief Executive, Ameet Bains stated “it’s an exciting time for the football club both on and off the field, and our new partnership with CoinSpot helps put us in an even stronger position heading into the future.
“I’d like to particularly commend our commercial partnerships team, led by Nick Truelson, for its relentless efforts in working to secure a partnership of this magnitude for the club.”
CoinSpot Chief Executive, Russell Wilson added “we share the same values as the Bulldogs, and we can’t think of a better club to align with.
“Seeing the CoinSpot brand on the back of the jumpers is an awesome feeling for us and the cryptocurrency space as a whole.”
Image courtesy of CoinSpot.
26th May 2021 – Fans to get Coronavirus tests after Marvel Stadium alert
12th September 2015 – Western Bulldogs to play three home games a year in Ballarat
31st March 2021 – Macarthur FC and Sydney Swans to reject gambling sponsorships
18th March 2021 – iiNet extends its sponsorship of Hawthorn Football Club
1st October 2020 – Midea announces sponsorship of the AFF Suzuki Cup 2020
1st October 2020 – Sponsorship valuation experts Turnstile announces restructuring
23rd September 2020 – Qantas ends 30-year Rugby Australia sponsorship deal
2nd June 2020 – Gemba designs new AFL sponsorship campaign for Toyota
4th February 2020 – AIG to end All Blacks sponsorship deal
28th September 2019 – AFL Grand Finalists Richmond commended for setting healthy sponsorship benchmark
11th September 2019 – Hyundai’s Brisbane Lions partnership a model of contemporary sport sponsorship
Asking a small favour
We hope that you value the news that we publish so while you’re here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine – if you don’t already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.